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Description: Visibly reduce wrinkles, even deep wrinkles. L'Oréal Revitalift Derm Intensives Night Serum with 0.3% Pure Retinol is L'Oreal's most potent and has their highest concentration of pure retinol. Why choose pure retinol? Pure retinol is considered to be the most potent form of all retinols. It is known to be more effective than retinol derivatives, but it degrades over time. This patent-pending night serum was specially formulated to remain very stable. What does this mean? It is potent and effective from the first drop to the last - giving you powerful anti-aging results with continued use.